SuperStore Global — Executive Dashboard

Total Revenue

$12.6M

51,290 transactions

▲ 90% growth 4yr

Total Profit

$1.47M

net earnings

▲ 102% vs 2011

Profit Margin

11.6%

global average

Target: 15%+

Total Orders

25,035

unique order IDs

▲ 92% vs 2011

Avg Order Value

$505

per order

795 customers

⚠️

LOSS ALERT — Tables

-$64,083

Tables sub-category generates negative profit at -8.5% margin. Every unit sold loses money. Immediate cost review recommended.

🔥

DISCOUNT DANGER ZONE

-$793K

Discounts above 30% destroyed $793,526 in profit. At 50%+ discount, margin collapses to -111%. Discount policy needs urgent reform.

🏆

HIDDEN GEM — Canada

26.6%

Canada delivers the highest profit margin of all markets (26.6%) despite low revenue volume. Strategic expansion opportunity identified.

Revenue & Profit Trend

annual performance 2011–2014 — consistent growth trajectory

Revenue by Category

share of total $12.6M

Technology 37.5%

Furniture 32.5%

Office Sup. 30.0%

Best margin Tech 14%

Worst margin Furn. 7%

Profit Margin by Market

margin % — color indicates performance vs global avg (11.6%)

Discount Impact on Margin

how discounts destroy profitability

Revenue by Segment

customer segment distribution

Consumer

$6.5M

Corporate

$3.8M

Home Office

$2.3M

Profit by Sub-Category

ranked by net profit — red = loss generating

Top 5 Products by Profit

highest individual product contributors

#	Product	Profit	Sales
1	Canon imageCLASS 2200	$25,200	$61,600
2	Cisco Smart Phone	$17,239	$76,441
3	Motorola Smart Phone	$17,027	$73,159
4	Hoover Stove, Red	$11,808	$31,664
5	Sauder Bookcase	$10,672	$39,110

Ship Mode Distribution

by revenue share

Standard Class

59.9%

Second Class

20.3%

First Class

14.5%

Same Day

5.3%